Social media has become an important part of our social fabric. It is crucial for brands and influence to have an active and engaging social media presence to keep their customers and followers engaged and upraised of the happenings.
But maintaining an active presence on social media is not an easy task. Tracking and posting on the various medias, being active on them at the right time and engaging with customers/followers on each platform can easily take up the entire day!
Every social media platform has its own peak time, recent study by SproutSocial says:
- Best times to post on Facebook for Media is Friday from 8:00am -9:00 am
- Best time to post on Instagram for Tech is Wednesday at 6:00 am
- Best time to post on Twitter for Finance is Tuesday from 1:00 am – 5:00 am
Imagine yourself or your social media manager being in the office at these exact times to post on these social media's so as to garner the most engagement on each media!! Not only will it be impractical it will also eat into your life.
Software developers have developed a solution to this problem of social media posting in the form of Social Media Scheduling Tools! These tools are primarily designed to allow you to schedule your social media posts in bulk and at time of your choice. A lot of these scheduling tools also offer functionality of designing posts.
A Social media scheduling tool is a must have for an effective and efficient Social Media Strategy. Using a Social Media scheduler you can manage your social media presence efficiently. It allows you to bulk schedule post, freeing up your time spent in logging into each media and making every single post individually. The freed up time you can utilize to plan and design engaging and effective posts and strategies, and push out more content.
Scheduled posts also ensure that your posts go live at regular times and days, so your audience knows when to expect a post from you, thus increasing your chances of garnering engagement.
Since Social Media Scheduling tools are so essential, there are tons of options present in the market, here we are having a look at the top 50 Social Media Schedulers you can choose from for your Social Media Management.